Our analysis of trade association IRS 990s between 2008 and 2019 reveals fossil fuel trade associations far exceed the PR and advertising spending of renewable energy trade associations. For instance, one fossil fuel industry trade association, the American Petroleum Institute (API) spent $750 million, over six times more than four renewable energy trade associations combined.
Growth Energy and the National Corn Growers Association created the “American Ethanol” brand as a way to promote ethanol.
The American Wind Energy Association (AWEA), Growth Energy, the National Biodiesel Board (NBB), and the Solar Energy Industry Association (SEIA), are prominent trade associations for the renewable energy industries. Combined, the four renewable energy trade associations spent $109 million on PR and advertising during the 2008 to 2019 period. API alone dwarfs all four associations, spending a total of $750 million during the same time period.
Spending on PR and advertising from the American Petroleum Institute, Growth Energy, the American Wind Energy Association, the National Biodiesel Board, and the Solar Energy Industry Association. Hover over the graph to see which PR firms the trade associations contracted.
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