The National Fisheries Institute is a trade association for the fishing industry that uses their website aboutseafood.com to downplay the risks of mercury in seafood, publish articles about the health benefits of seafood, and attack environmental groups focused on sustainable seafood. From 2008 to 2010, NFI used the PR firm Burson-Marsteller. NFI briefly used Grey Worldwide in 2010 and 2011.
Graphic for National Fisheries Institute’s “Get Real About Seafood” campaign.
Since 2010, NFI has been reliably using CounterPoint Strategies — a PR firm whose president has a public dislike for Greenpeace — with contracts averaging $480,000 a year.
NFI’s largest contract is Chandler Chicco Companies (CCC), a PR firm that generally works with health and pharmaceutical companies. In 2012, CCC took charge of boosting NFI’s “Get Real About Seafood,” campaign, which encourages Americans to eat more seafood for the health benefits. NFI has paid CCC $3.4 million since 2013 for their work.
NFI 990s: 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016
Read more about NFI at Sourcewatch
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