Leaked Documents: Secret Edelman PR Plan for TransCanada Pipeline Revealed

The gig is up…someone spilled the beans on Edelman’s work for Transcanada on the Energy East pipeline.  Documents leaked to Greenpeace and revealed today by the New York Times, Vice Motherboard, Huffington Post, Guardian and others.

It is rare to see so much detail about an ongoing P.R. battle plan.  Have a look for yourself…there are about one hundred pages to ponder. Here is a taste that shows this work is nothing new for Edelman or Big Oil.


Here are all the links to the documents, key articles, articles about Edelman and the CIC Climate Survey:

News Articles on Leaked Documents

Huffington Post, Nov. 17, 2014, “Here’s What Big Oil Has In The Pipes If Keystone Fails”

New York Times, Nov. 7, 2014, “P.R. Firm Urges TransCanada to Target Opponents of Its Energy East Pipeline”

Globe and Mail, Nov. 17, 2014, “Greenpeace sees ‘dirty tricks’ in PR Firm’s TransCanada Plan”

Canadian Broadcasting Company, Nov. 17, 2014, “Energy East Pipeline ‘advocates’ Targeted in TransCanada PR Move”



Edelman Campaign Documents for TransCanada Energy East Pipeline

Energy East Research Synthesis, 11 pages

Energy East Grassroots Advocacy Vision Document, May 15, 2014, 20 pages

Energy East Digital Grassroots Advocacy Implementation Plan, May 20, 2014, 19 pages

Energy East Quebec Plan, May 20, 2014, 46 pages

Energy East Campaign Organization: Promote, Respond, Pressure, August 5, 2014, 8 pages


Coverage of Climate Investigations Center Survey and Edelman “Faux Pas”

Climate Investigations Center Survey with links to each PR company’s response

The Guardian, Aug. 4, 2014 “World’s Top PR Companies Rule Out Working With Climate Deniers”

Vice Motherboard, Aug. 5, 2014 “How the World’s Biggest PR Firm Helps Promote Climate Change Denial”

WBEZ radio program Kert Davies debate with Edelman representative Ben Boyd

Richard Edelman ‘6 a.m. blog, Aug. 7, 2014

The Guardian, Aug. 7, 2014, “Edelman formally declares it will not accept climate denial campaigns”

Vice MotherboardAug 12, 2014, “The World’s Biggest PR Firm Is In Denial About Its Climate Change Denial”

PR WeekAug 12, 2014, “Report: Response to climate-change survey led to Hass’ departure from Edelman”

Odwyer PR, Aug. 13, 2014 “Edelman Fired Top Exec Over Climate Change Response”

Triple Pundit, August 14, 2014, ‘PR Firms Take a Stand on Climate Change”

New York TimesAug. 17, 2014, “Edelman PR Firm is Take Steps to Address Faux Pas”

The Guardian, Aug. 19, 2014, “Climate changeable: Waffling lands PR firm Edelman in Hot Water”

Posted by Kert Davies